FAQ

Metadata describes other data. It is used in SEO in form of meta title and meta description. The meta title is the title of a document as shown by the search engine result page and on the webpage. The meta description gives a summary of the content of the webpage. Metadata are essential for webpage discoverability. They also let web visitors understand what the page is all about at a glance.

These are the essential terms that people use when they are searching for information on a particular topic. It could be a word or a phrase. Search engines use keywords to identify contents that are relevant to a particular online search.

Search Engine Optimisation is a technique that is aimed at increasing the quantity and quality of the traffic to a website by using a combination of processes including on-page seo and off-page seo with complete guidance from google manual.

The time to get a result from SEO depends on many factors. But the average time is between four to six months, then it will likely continue without a definite end.

While SEO optimised your chances of being discovered by people searching for your kind of business globally, Local SEO is a kind of SEO that is aimed at residents closer to the business location. Local SEO shows results based on demography and is designed to use only information obtained from local businesses.

SEO uses well-researched keywords and good collaboration with other websites to ensure search engines display your webpage before other webpages to people searching for information related to your business. When Google finds the keywords that people are searching for in your website content, it ranks it high. Your webpage also gets a high ranking if other websites are referring to your website in their contents.

PPC means pay per click. It is an advertisement strategy in which you pay the advertiser based on the number of people that click on your adverts and visit your webpage. PPC on search engine ensures the search engine displays your products to people searching for it ahead of websites depending on organic visitors. However, the amount you will be charged does not depend on whether the visitor buys the product or not.

To make a PPC ad, you will be asked to make a bid. That is to decide the amount you want to pay. As you place your bid, other people set up similar adverts will also make bids. Each time a user searches for the term, you bid for, the ad of the highest bidder will be displayed first. Therefore, the position of your ad in the search result will depend on your bid. However, other factors like your location, search history, and Quality Score also affects the position of your ad.

The simple answer is yes, and you will see the result instantly. While SEO and SMM may take a while before the yield results, PPC produces results immediately. Many businesses are using it and are testifying to its effectiveness.

PPC gives results instantly and can be easily tracked. Therefore, it can be used to determine the keywords that are effective for your landing page and hence be useful when writing your web content. Also, PPC will help you generate more traffic and gives your website more ranking, hence helps SEO to be more effective.

AdWord is a tool owned by Google designed for placing paid adverts on Google platforms.

Google does not set any pricing list for its advertisement. You bid the amount you want to pay. However, the more you spend the more result you should expect. An advertisement below $1000 may not produce the desired result.